Intuition by Wilkinson Sword

wilkinson sword products laid flat on blue backdrop
wilkinson sword products laid flat on pink backdrop
wilkinson sword products laid flat on blue backdrop
wilkinson sword products laid flat on various shades of green
wilkinson sword products laid flat on various shades of purple
wilkinson sword products laid flat on purple backdrop
wilkinson sword products laid flat on green backdrop
wilkinson sword products laid flat on pink backdrop
wilkinson sword products laid flat on green backdrop
wilkinson sword products laid flat on purple backdrop
wilkinson sword products laid flat on purple backdrop
wilkinson sword products laid flat on blue backdrop

Commissioned Project, Intuition by Wilkinson Sword.

From a positive existing relationship with Wilkinson Sword, I was briefed to produce assets for a new launch from Intuition by Wilkinson Sword: A series of women’s at-home waxing products.

The creative concept, provided by the client, was based around flat colour environmental illustrations. These were reflected in the packaging designs also, giving me a clear style to follow. The brief called for tonal ranges of pastel colours, and soft directional lighting to give the products a gentle appearance. These elements would combine with a brightly lit overhead flat lay set up, utilising custom printed colour matched vinyl backdrops from Club Backdrops. Use that link to get your first backdrop free!

Striving for a Smooth Finish

The initial plan had been to achieve the effect by layering laser-cut acrylic provided by the client, but it soon became clear that it wasn’t going to produce the clean-cut visuals hoped for. So, I adapted my approach and pivoted to create the layered illustrative environments in the post-production stage. I would achieve this using a combination of Adobe Illustrator and Photoshop. The former for the shapes/layers, the latter for texturing and lighting effects.

Another challenge to best: The products I had to work with were rough mock-ups of the final designs. These would require additional attention in post-production, to keep the overall clean aesthetic intact.

Because these compositions contained many details like texture shots, I shot each element separately. With each composition planned out, I captured each product lit at the correct angles to reassemble the element into the final assets. This relieved the pressure of capturing a large scale composition with many challenging elements. Like styling melted wax!

This method worked well, and despite the improvements I’d make a couple of years on, the outcomes hold up well.

 

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