Purolabs Nutrition Product Photography

Purolabs Nutrition vitamins product photography over an orange backdrop.
Purolabs Nutrition vitamins product photography over a green backdrop.
Purolabs Nutrition vitamins product photography over a purple backdrop.
Purolabs Nutrition vitamins product photography over a purple backdrop.
Purolabs Nutrition vitamins product photography over a yellow backdrop.
Purolabs Nutrition vitamins product photography over a green backdrop.
Purolabs Nutrition vitamins product photography over a yellow backdrop.
Purolabs Nutrition vitamins product photography over a red backdrop.
Purolabs Nutrition vitamins product photography over a pink backdrop.
Purolabs Nutrition vitamins product photography over a blue backdrop.
Purolabs Nutrition vitamins product photography over a green backdrop.
Purolabs Nutrition vitamins product photography over a red backdrop.
Purolabs Nutrition vitamins product photography over a purple backdrop.
Purolabs Nutrition vitamins product photography over an orange backdrop.
Purolabs Nutrition vitamins product photography over a pink backdrop.

Commissioned Project, Purolabs Nutrition Product Photography.

Approached by Purolabs Nutrition’s founders, I was briefed for an e-commerce product photography  project spanning their 35-strong product range. To give their website a much-needed refresh (similar to my projects with Nutriseed), mass high quality and vibrant content was needed. To achieve this, I planned a consistent sets of images for each product variation. As a result of keeping the compositions identical throughout, we create a holistic aesthetic across the product listing & display pages.

I used a range of angles, always highlighting the bright white of the unusual packaging and vibrancy of the labels. Vitamins are a well-populated industry, so this content needed to perform from day one. These projects gave the Purolabs website a much needed visual update and burst of life across its pages.

Key Considerations for this Purolabs Nurtrition Product Photography Project:

  • The styling of the shots need to be simple and practical to keep consistency.
  • The imagery needs to be interesting, clean and colourful. No boring white cut-outs, obviously!
  • Flat colour extendable backgrounds to help post-production editing on the client’s side.
  • Compressed web-ready exports for easy use. The exact specifications will be agreed with the client before the handover of edited assets. For example:  <500kb | 1080x1080px | .jpg
  • Previous branding efforts have failed to utilise the colours of the packaging. It’s time to change that!

The flat colour extendable backgrounds (to allow clients to edit themselves in-house) is a deviation from the norm for me. I’ve considered including graphic design in my offering on occasion, but with the time it takes to make and the countless tiny amendments needed, like moving elements, altering text etc, it’s a tough thing to accurately charge for and only takes me further away from my core services.


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