Wilkinson Sword Social Content

wilkinson sword blue labeled products floating in mid air with blue ribbon intertwining in front of a blue background
wilkinson sword orange labeled products floating in mid air with orange ribbon intertwining in front of a orange background
wilkinson sword red labeled products on a red backdrop with ribbon falling in between
wilkinson sword razors floating in midair in front of a lime green background with lime green ribbon intertwining
wilkinson sword razors floating in mid air with blue ribbon intertwining in front of a blue background
wilkinson sword beard wash laid flat on an orange background with beard wash dotted around
wilkinson sword face wash laying on face wash
wilkinson sword shaving cream laying on shaving cream
wilkinson sword recycling symbol
wilkinson sword recycling symbol
wilkinson sword face moisturiser in front of a blue background with a geometric metal pattern
wilkinson sword razor in front of a silver background with a geometric metal pattern
wilkinson sword beard wash in front of a orange background with a geometric metal pattern
wilkinson sword beard oil in front of a geometric plant shaped light
wilkinson sword bost shave balm with a geometric plant shaped light coming from the top
wilkinson sword products in black box in front of an orange background
wilkinson sword products in black box in front of a silver background
wilkinson sword products in black box in front of a blue background
wilkinson sword recycling symbol being drawn by a razor blue background with black symbol
wilkinson sword recycling symbol being drawn by a razor
wilkinson sword face pouring out in front of blue background
wilkinson sword products lined up with ribbon intertwined
wilkinson sword products with white ribbon falling between products
wilkinson sword orange labeled products laid at varying angles in a circle with an orange ribbon at the bottom of the ring
wilkinson sword razors water falling onto them

Commissioned Projects, Wilkinson Sword Social Content.

When a member of the brand team for Wilkinson Sword reached out to me over Studio G’s Instagram to commission our first product photography project together, I initially dismissed it as spam. I was new to freelancing, I had zero marketing efforts on the go, and I probably wouldn’t have considered myself a safe bet for higher level product photography at that stage in my journey. Certainly not a well-established brand people have actually heard of! But, their optimism paid off, and my abilities held me in good stead.

It was an amazing opportunity to work with a huge brand I’ve known and used for years. Even now, I partially credit my early success in this field to these projects. That, and my lack of a social life outside of work at the time.

The briefs I received from Wilkinson Sword tasked me with creating social and ecommerce content with more appeal than their current assets. We’re talking continuity assets with versatile usage, in distinctive set styles per shoot to create cohesive ranges of product photography across multiple launches. This makes a pleasant change for the often short-lived nature of social content. Continuity content is intended to feature often throughout a customer’s brand experience over longer time periods. This familiarity can create deeper connections with customers, and means my work is used for longer! Win-win.

A Frictionless Experience

Great projects aren’t produced entirely from my own hard work; on this project I benefited greatly from stellar communication with my client contact, who, possessing a creative background herself, provided a perfect balance of direction and creative freedom.

And lucky for me, these projects with the Men’s section of Wilkinson Sword soon led to a project with the women’s department! The brief: Social content to launch a new range of at-home waxing products from Intuition by Wilkinson Sword. This project produced interesting creative challenges of its own, so go check it out!

 

Get In Touch.

If you’d like to discuss a project, you can drop me an email or complete the form below.

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